Professional Training Academy
Online BA Journalism in Digital Marketing & AI
Bachelor of Arts in Journalism Specialized in Digital Marketing with AI
Graduation
Skills Set
Internship
Job Ready
Accreditations & Recognitions
NAAC A+ Accredited
NIRF Accreditation
UGC Accreditation
BA Journalism in Digital Marketing & AI
Distance Learning in BA, Bachelor of Arts in Journalism and Mass Communication with Digital Marketing & AI is an undergraduate degree program with a duration of three years (six semesters). This program specialized for students in the basics of advance tools, and techniques of digital marketing as well as marketing management skills.
This program is very useful for students who want to make a career in the field of marketing, social media, branding, data analytics and technology. The BA Journalism in Digital Marketing with AI Degree Program Curriculum includes core business administration subjects with specialization modules in Digital Marketing & AI.
Every individual student will get the skills of Paid Media Campaign Planning, SEO and Keyword Research, Social Media Marketing Strategy, Graphic Design Basics and Use of Marketing Tools. Also our top university offering BA Journalism in Digital Marketing with AI in ₹45,000 + 3000 Exam Fee /- Per Year that is much affordable fee compared to other programs out there in other private universities.
Fundamentals of Digital Marketing
The process of promoting products and services using the internet and digital channels (such as websites, social media, email, search engines, etc.).
Domain, Hosting, SSL Certificate
Website name refers to the domain name, website refers to file, image and data storage hosting and SSL(Secure Socket Layer) provides security to the site.
Website Creation with WordPress
WordPress is a free, open-source platform that lets you create a website without coding. More than 40% of the world's websites are built on WordPress.
Search Engines and SERP Ethics
When you search for something in any search engine, the page that opens is SERP. SERP ethics means ranking a website in search engines with credibility and correct methods.
Keyword Essentials and Research Techniques
Keyword research is the backbone of SEO. If you choose and use the right keywords, you can rank higher in Google and drive traffic to your website.
Content Writing & Marketing Funnel
Content Writing means creating useful, informative and attractive articles, blogs, website texts, social media posts etc. on any topic.
SEO Fundamentals and Types
SEO is a digital marketing technique that helps a website or webpage rank higher in search engines (like Google) so that more people visit that website — without spending money.
Google algorithm and Tools
Google Algorithm is a set of complex rules and calculations, which decides which website or webpage should be shown at which position in Google search results.
Social Media Optimization & Marketing
SMO focuses primarily on increasing organic traffic and engagement, while SMM uses paid ads. Paid ads are used in SMM like Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, etc.
Google Ads Campaign Setup & Strategies
It is a paid advertising platform that businesses use to promote their websites, products or services on Google Search Results, YouTube, Google Display Network and other Google networks.
Email, WhatsApp Marketing & Automation
If you make a smart combination of Email Marketing, WhatsApp Marketing and automation, you can tremendously increase the customer reach, engagement and sales of your business.
Chat GPT & AI Tools in Marketing
ChatGPT and AI tools help with content writing and creation, customer support, idea generation, copywriting, email and automation, SEO and research, and planning marketing funnels.
Meet Our Program Mentors
Why Choose #Skill Graduation
Affordable Fees
We offer programs at 50% less cost than traditional graduation courses, making learning accessible for everyone.
Dedicated Student Counselor
Every student is assigned a personal counselor to guide throughout academic journey.
Industry-Recognized Certifications
Our courses include certifications valued by top industries, giving an edge in the job market right.
Livelihood & Practical Skills
We go beyond textbooks by focusing on real-world skills that prepare for workplace challenges.
Paid Internship Opportunities
Gain real-world experience while earning with our paid internship - a perfect blend of learning and earning.
NAAC+ Accredited University
Be a part of a NAAC+ accredited university, ensuring trust, quality, and recognition that encourage improvement in academic.
Job-Ready
Environment
We offer a practical, career-focused learning atmosphere with placement assistance support and skill-building workshops.
Experienced Faculty & Industry Experts
Learn from experienced professors, trainers, and working professionals who have expertise from the industry.
Our Placement Industry
Workplace Skills You Will Acquire
Interview Skills
Master the art of self presentation while Resume writing, HR handling and facing technical interview with confidence and clarity.
Entrepreneurial skills
Develop the Ability of Communication, Problem Solving Skills, Leadership, Business Management, Creativity and Innovation.
Ready to Corporate
Learn Workplace Ethics, Teamwork, Time Management, Adaptability to inherit Organizational Culture and Professionalism.
Microsoft & Data Skills
Gain expertise in essential tools of Microsoft office like MS Excel, PowerPoint, Word, and data handling for smart reporting and productivity.
AI Automation Awareness
Understanding of AI and their automation tools to streamline corporate roles, complex process and workflow more effectively.
Tele Communication Skills
Develop the ability to effectively communicate over call with clear and concise listening and speaking while maintaining protocols.
PM Internship Scheme Opportunities
A remarkable initiative launched by the Indian government to provide internship opportunities across the top 500 companies for the youth of India to bridge the gap between academic learning and real-world experience.
The initiative aims is not only provide the hand on experience to the interns but also avail them with the skills and insights needed to make a successfully career in the industry or public sector.
As this internship launched for individuals who belongs to lower household income. Eligibility criteria for the interns should be:
- ITI: Matriculation + ITI in relevant trade
- Diploma: Intermediate + AICTE-recognized diploma
- Degree: Bachelor’s degree from UGC/AICTE-recognized university
Certification Partners
UGC Approved Online Graduation Course
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BA in Journalism - Digital Marketing & AI
Online Distance Learning Degree Course in Bachelor of Arts in (Journalism & Mass Communication) specialized study of media, communication, and journalism with Digital Marketing and AI.