Areas of CFP

These are the areas of expertise that you will gain after attaining the CFP CM Certification

Cash Flow Management

Cash flow management is a very important aspect of financial planning. It is a vital component of the financial planning process. financial planners before making a comprehensive plan for their clients ask them about their income and expenditure. This cash flow analysis alone can be a wake-up call as many people are aware of their income but few track their expenditures. This results in people having a wrong impression of having more money than there really is, resulting in some missed opportunities for savings and investing. A financial planner tries to keep a track of their client’s savings so that financial goals are met by creating financial resources by investing in savings.

Insurance Planning

Insurance planning provides that major risks for the clients are covered. Insurance covers only financial loss which is caused by various risks. As part of this, the planner needs to plan for:
  • Life Insurance cover
  • Medical Insurance cover
  • Disability Insurance cover
  • General insurance cover
Both under-insuring and over-insuring are not good for the client. Under-insuring results in exposure of the client to risk. And over-insuring can adversely affect the lifestyle of the client, as a large part of income would go into the payment of life insurance premiums. So insurance planning should be done in a proper way. The planner needs to determine which insurance policy will be best for the client.

Investment Planning

Investment planning is more than just buying and selling securities. It helps people to meet their financial goals by investing in suitable investment strategies. These financial goals are met through creating financial resources by investing savings generated over time. Every client has different levels of risk appetite and thus the invested needs of every client are different. The main part of investment planning consists of deciding on an asset allocation. The financial planner has to work out an investment strategy to invest the saving across various asset classes in a suitable ratio. This would enable the money to grow at a rate which would help the client meet the objective and goals which have been decided. A financial planner should have a thorough understanding of different investment products and the cost associated with them.

Retirement Planning

 Retirement Planning The purpose of retirement planning is to ensure that the client will be able to maintain his/her current standard of living after retirement, even in the absence of regular cash inflows. Planning for retirement is amongst those things which people do not take seriously. It is better to be prepared rather than wait for the problems to come. A financial planner always suggests that one should plan for the retirement. The computation for retirement is actually a reversed calculation process. In other words, financial planners need to know how much you will spend post-retirement in order to estimate how much you need to save now. In this way, a financial planner is able to estimate your needs after retirement and makes you invest in financial instruments in such a way that at the time of your needs they would be sufficient to be able to cover your retirement needs. In other words a financial planner creates a strategy to create sufficient financial resources to meet the retirement needs of the client.

Tax planning

In order to save taxes, people usually put their money in those financial instruments which help in saving taxes without even considering that whether the returns are good or not. As a financial planner, he is not supposed to prepare income tax return of the client, but instead identify potential tax savings opportunities. Depending upon The prevailing tax laws, tax savings may be available on investments made in insurance, stocks, etc. The financial planner’s job is to help the client minimize taxes, not evade them.

Estate planning

Most of us neglect estate planning and consider that wealthy individuals are the ones who need it. Regardless of whatever money you have estate planning is a must. It helps you live in peace as you are assured that your loved ones will get your assets when you die. The financial planner should ensure that the client makes a will and appoints an executor to his estate during his lifetime, He should also ensure that appropriate nominations for all assets are in place. He or She should guide the clients in setting up the distribution of his estate in a manner that minimizes the tax impact on the heirs.

Facebook Cash Flow Management: Tips and Strategies for Business Owners

Managing cash flow is a crucial aspect of running a successful business, and when it comes to Facebook marketing, it’s no different. In fact, understanding how to manage your cash flow effectively can help you make the most of your Facebook marketing budget and achieve better results. In this article, we’ll explore some tips and strategies for managing your cash flow on Facebook.

Set a Budget and Stick to It

The first step in managing your cash flow on Facebook is to set a budget. Determine how much you can afford to spend on Facebook advertising each month, and stick to it. Avoid overspending or overcommitting, as this can lead to cash flow problems down the line.

Track Your Results

To effectively manage your cash flow on Facebook, you need to track your results. Monitor your ad performance, engagement rates, and other metrics to determine what’s working and what’s not. Use this information to adjust your strategy and optimize your budget for better results.

Invest in Long-Term Growth

While it’s important to focus on short-term goals and results, it’s also crucial to invest in long-term growth. This means setting aside some of your budget for brand building, content creation, and other initiatives that may not have an immediate impact on your bottom line. By doing so, you can lay the foundation for future success and ensure a steady stream of leads and sales.

Consider Buying Facebook Views

One way to boost the reach and visibility of your Facebook content is to buy Facebook views. This can help increase engagement and drive traffic to your website, leading to more leads and sales. You can buy Facebook views from to increase the impact of your Facebook marketing efforts.

Keep an Eye on Your Expenses

Finally, it’s important to keep an eye on your expenses when managing your cash flow on Facebook. Regularly review your expenses to identify areas where you can cut costs or optimize your spending. Look for ways to reduce your cost per click, cost per lead, and other metrics to maximize your budget and achieve better results. Managing cash flow on Facebook is crucial for business owners who want to make the most of their marketing budget. Set a budget, track your results, invest in long-term growth, consider buying Facebook views, and keep an eye on your expenses to achieve better results and avoid cash flow problems. With these tips and strategies, you can optimize your Facebook marketing efforts and achieve the results you want.